How Jeff Bezos Revolutionised the Self-Publishing Industry

The history of Amazon as a book seller is one of ingenuity and opportunism.

The rise of self-publishing as a more profitable avenue for authors can be largely attributed to Jeff Bezos and Amazon, whose innovative platform has revolutionized the publishing industry by providing authors with unparalleled financial incentives, creative control, and global distribution opportunities, ultimately empowering authors to maximise their earnings and reach a broader readership than traditional publishing routes.

The history of Amazon as a book seller is one of ingenuity and opportunism. Today, the company is the largest online retailer in the world, and its founder and CEO, Jeff Bezos, is regarded as the King of eCommerce.

When Amazon entered the online marketplace in 1995 it became the first company in the world to sell and distribute physical books on the world wide wide — a move that would permanently change the nature of the publishing industry.

Two major discoveries would lead to Bezos’s decision to invest heavily in the distribution of literature.